Tata CSR Corporate Social Responsibility Tata Group

Tata CSR corporal genial responsibility Tata throng entreeDefinition and History of CSR incorporate brotherly responsibility (CSR) means considering the customary assistance of humanity by victorious responsibility of the w every(prenominal)op of organizations actions on customers, suppliers, employees, sh atomic number 18holders, communities and a nonher(prenominal) stakeholders, as well as the surroundings.Organizations defecate realized that in addendum to growing stemmaes it is worrywise very important to build responsible and sustainable relationships with the large federation. Hence, CSR has become increasingly famous in the Indian incarnate scenario and is unmatchable of the key drivers of CSR.It was in the early 1970s when the term CSR came in to ordinary use after umpteen international corporations were formed, but r atomic number 18ly abbreviated. The term stakeholder means those impacted by organizations activities.Corporate Social obligation (CSR) verbotenlined as the principled behavior of a company towards the command globe, evident itself in the form of such noble programs initiated by for-profit organizations. additive motive for this rapid acceptance of CSR is the arouse of the Indian society. Though India is one and only when if(a) of the fastest growing economies, socio-economic issues want beggary, illiteracy, lack of health keeping and so on are still universally present and the government has limited resources to embark upon these challenges. This state of affairs has undefendable up some(prenominal) areas for businesses to contribute towards mixer organic evolution.CSR is non a in style(p) notion in India. Corporates like the TATA, ITC, Aditya Birla, and Indian crude Corporation, are few to name who are involved in dowery the society ever since their foundation. Several different organizations through with(predicate) donations and charity events rent a bun in the oven been doing their part for the society.Today, CSR in India has gone ahead of only charity and donations. It is approached in a more organized and structured fashion. It is now considered as an indwelling part of the corporate system. Companies put one over CSR teams that develop specific policies, strategies and goals for their CSR programs and set deviation bud come outs to sustain them.These programs are based on a clearly defined well-disposed philosophy or are closely aligned with the companys business expertise. Employees volunteer their time and contribute their acquisitions, to implement them and are considered as the common sense of these first steps. Overall development of a companionship to supporting specific causes like education, environment, healthcare etc. forms part of CSR programs.Organizations like Bharath Petroleum, Maruti Suzuki India, and Hindustan Unilever, adopt villages where they focus on holistic development. They interpret smash medical and sanitation facilities, bui ld trails and houses, and benefactor the villagers become self-reliant by teaching them vocational and business skills. This is one of the examples of CSR.On the other hand GlaxoSmithKlines CSR programs primarily focus on health and healthy living. They ferment in tribal villages where they provide medical check-up and treatment, health camps, health cognizance programs, etc. They alike provide money, medicines and equipment to non-profit organizations that devise towards purify health and education in under-served communities.Many CSR initiatives are implemented by corporate in partnership with Non-governmental organizations (NGOs) who are well versed in working with the local anesthetic anesthetic communities and are experts in tackling specific social problems. black flag India in partnership with Hope Foundation, an NGO that kit and caboodle for the enhancing the poor and the poverty-stricken throughout India, has been working on short and abundant-term transformation initiatives for the tsunami victims. Together, they likewise started The SAP Labs Center of HOPE in Bangalore, which serves as a home for street children, where they provide food, clothing, shelter, medical care and education.Take the succeeding(a) fictionCompanies claim to answer to devil aspects of their operations1. The quality of their management some(prenominal) in damage of pile and processes (the inner circle).2.The nature of, and quantity of their impact on society in the various(a) areas.Outside stakeholders are victorious an increasing interest in the activity of the company. Most look to the outermost circle what the company has actually done, good or bad, in terms of its products and services, in terms of its impact on the environment and on local communities, or in how it treats and develops its workforce. Out of the various stakeholders, it is financial analysts who are preponderantly focused as well as past financial surgical operation on quality of m anagement as an indicator of seeming future performance.Why is CSR important?Consumers investors growing expectation for organisations to behave responsiblyConsumer mindfulness Green and Ethical consumerismLegislation HS, EPA, Sustainability, Codes of PracticeGlobalisation Adoption of crush Practice, Consumer Legal Acceptance. commercial enterprise services of CSRHuman ResourcesRecruitment, retention and morale of Staff pretend worryInvestment in ethical provoker equityGreenwash issue?Brand DifferentiationAs USPBuild brand loyalty report card and brand attractivenessBusiness ontogeny new markets, products and servicesResources ManagementBetter management and conservation of strategic assetsStakeholder ManagementBetter internecine and external relationshipsFreedom of operation reduce government, public, NGO intervention in organisationHistory of Tata GroupIn a idle enterprise, the friendship is not just other stakeholder in business but is in fact the very purpose of i ts existence. Jamsetji N. Tata, Founder, Tata GroupThe Trusts VisionShri Ratan Tatas thoughts, in 1913, on the manner in which the Trusts fund could be used.. for the emanation of knowledge, Learning and Industry in all its branches, including education in economy, hale science and art, or for the relief of human suffering or for other works of public utilityTo engage qualified and competent persons to playing area into matters that pertain to the social, economic or political welfare of the Indian community, the prey being to design schemes of a practical nature calculated to tug the well-being of the said community, care being taken that such work is not undertaken from the stereotype point of face but from the point of view of fresh light that is thr bear from day to day by the relegate of science and philosophy on problems of human well-beingFurther he also directed thatNo experiment and no venture should be aided or undertaken un slight the scheme thereof is carefully p reparedNo institution or organization should be aided of which the accounts are not subject to periodical audits and are not regularly issued and which would not be open to inspection and examination.Industry Profile of the TATA GroupThe Tata Group comprises 114 operating(a) companies in seven business sectorsTata Auto Comp Systems AutomotiveTata brace MaterialsTata index EnergyRallis India ChemicalsTata Realty and Infrastructure ServiceTata Tea Consumer ProductsTata Technologies Information Systems and communication theoryGlobally The Tata Group has operations in more than 54 countries. The companies trade products and services to 120 nations, crosswise six continents.The Tata Group is one of Indias trader and most valued business multinationals, with revenues in 2005-06 of $21.9 billion (Rs 967,229 million), the equivalent of almost 2.8 per cent of the countrys GDP, and a market capitalization of $55.1 billion.Tata companys total employee strength is nigh 2,46,000 .Amongst the 28 public listed enterprises of Tata Group are Tata nerve, Tata Consultancy function, Tata Motors and Tata Tea have a combined market capitalization that is the maximum among Indian business houses in the private sector, and a shareholder base of over 2 million.The quin core values of Tata family are integrity, understanding, excellence, unity and responsibility.Purpose of the TATA GroupTo break the quality of life of the societies they serve.The Group brings a unique set of competences through take inership in sectors of national economic significance.This requires them to grow assertively in focused areas of business.Their legacy of returning to society what they earn put send on trust among consumers, employees, shareholders and the community.The TATA represents leadership with trust in a exceptional way.Milestones1868 In the mid 19th deoxycytidine monophosphate, TATA Group was started by Jamsetji Nusserwanji Tata1874 The Group entered into textiles by osc illoscope up the Central India Spinning, Weaving and Manufacturing Company.1902 Taj Mahal Palace and Tower, Indias first luxury hotel, opened in 1903.1907 Indias 1st smoothing iron and Steel plant in Jamshedpur is The Tata Iron and Steel Company (now Tata Steel) the plant began its production in 1912.1968 Indias 1st software Services Company is established as a division of Tata Sons called Tata Consultancy Services (TCS).1995 Tata QMS institutes the JRD QV Award, modeled on the Malcolm Baldrige National Quality Value Award of the get together States, this laid basis of the Tata Business Excellence Model.1998 Tata Indica, started by Tata Motors is Indias first indigenously designed and manufactured car.2000 The first major acquirement of an international brand by an Indian business group was Tata Tea acquiring the Tetley Group, UK2006Launched cite CardIn Kolkata, the foundation stone for the Tata Medical Centre was shown.MCA-2, Indias largest e-governance initiative was la unched by TCS.For the third time, Tata Steel ranked institutions best steel manufacturer by World Steel Dynamics.US-based Eight O Clock drinking chocolate was acquired by Tata Coffee.Tata Sky satellite television service was launched across the country.2007In a wider leap, the Anglo-Dutch steel major Corus has vaulted the former to the fifth slope from 56th in planetary steel production capacity, in the Tata Steels acquisition TATA Singur throwMB Kulkarni, General Manager (Construction) of Tata Motors, Our work plans are planned in such a way that whatever are the product intent dates, in 2008 rolling of the vehicle result take place. Group lead Ratan Tatas dream peoples car will be rolled out by next year.For the factory 700 acres of land will be used and manpower has been planned and organized for the construction.TATAs Corporate Social officeSILVER LININGSThe company has streamlined its CSR activities into four major areasHEALTHEMPLOYABILITYpreceptENVIRONMENTwellnessThe World Health Organization defines health as a state of complete mental, physical and social well-being and not merely the absence of infirmity or disease.The health status is commonly measured in terms of life expectancy at birth, birthrate rate, infant mortality rate, crude birth/death rate.According to the land Health System Profile, World Health Organization, public health cornerstone in rural India consists of a 3 tier systemA sub centre for every 5,000 population with a male and distaff worker,A Primary Health Centre (PHC) for every 30,000 population with a medical doctor and other paramedical staff, andA union Health Centre (CHC) for every 100,000 population with 30 beds and introductory specialists.In urban areas, it is 2 tier systems with Urban Health Centre (UHC)/Urban Family benefit Centre (UFWC) for every 100,000 population followed by general hospital.The animated public health infrastructure is not evenly distributed across the States.Many institutions are not functional due to staff shortage and non-availability of drugs and consumables and essential equipment.As a result of such inadequate public health facilities, it has been estimated that less than 20 percent of the population, which want OPD services, and less than 45 percent of that which seek indoor patient treatment, avail of such services in public hospitals.A large portion of population seek medical care services from private sector despite the fact that most of these patients do not have the means to make out-of-pocket payments for private health services (National Health Policy 2002).Keeping these figures in mind, the Company has launched several initiatives for change the health status of community members in the CSR project areas across locations.The initiatives include some(prenominal) preventive as well as remedy health care services.In addition, infrastructural development for ensuring a perennial emerge of clean drinking wet and improved health through better san itation facilities is also included in the CSR program of the Company.Figures for 2006 Alignment to millenary Development Goals disturb in 2007-08Millennium Development Goals 5 advance Maternal HealthInstitution of Village Health Workers established Community members identified and trained for providing basic health care to village communities prenatal cate and anaemua detection and treatment for 590 womenMillennium Development Goals 6Combat human immunodeficiency virus/AIDS, Malaria and other diseasesCurative Preventive health services were provided to over 92,390 people through the Companys community health programmes, including immunization drives for polio, measles.Special country-wide programmes were conducted for drivers during service camps. 46,548 drivers availed of the free general health and eye check-up camps and AIDS awareness programmesEmployabilityEmployability factsAnnually Indias outwear force is growing at a rate of 2.5% and employment only by 2.3%Indias workforc e is self-employed by 60%.Around 30% are casual workers i.e. they work only when they are able to get jobs and remain unpaid for the rest of the daysIn the Unorganized sector Approximately, approximately 90% of the labour force is employed, i.e. sectors which do not provide other benefits of employment combined with the social security Organized sector.In addition to the Apprenticeship programmes that are locomote within the premises of the manufacturing units, as per the Apprenticeship bet 1961, the Company has also initiated several efforts to enhance employability of young person.To go on the quality of industrial Training Institute (ITIs), the company has built public-private partnership with government authorities. In the year 2007-08, the upgradation process has been initiated in four it is, who are equipped with latest machines and tools. To understand the manufacturing processes, the students have been taken on exposure visits and for their faculty, Train the trainer pr ogrammes have been organized. Technical and vocational programmes are run for rural youth from the project areas, like Motor Mechanic Vehicle Trade Course, electrical, welding, a/c refrigeration, computer skills, bee-keeping, etc. Special programmes are also run for women including sewing training, beautician courses, manufacturing food products and utility items and cable harnessing and assembly work. much than 9,000 youth and women have benefited from these programmes across Companys locations.Alignment to Millennium Development Goals come to in 2007-08Millennium Development Goals 1Eradicate extreme poverty and hungerThe Company has identified 10 ITIs across the country to upgrade their facilities and enhance the relevance of their programmes to industry needs, as a part of its skill development programme, In 2007-08, four ITIs have been covered.Training in various technical and vocational trades was attached to around 1,085 youth from areas adjecent to the Companys plants. Over 350 local youth have been trained in partnership with the government and the social sector, making them employable at the innovative plant location of Singur. tout ensemble 18 students of the Company-supported Mechanic Motor Vehicle Trade Course, 2007-08, in friendship with the Ramakrishna Mission at Sakwar, Thane district, Maharashtra, have been successfully placed at the Companys dealerships. dickens students from the previous batch have been eased to become entrepreneurs and have opened their own workshop on the Mumbai-Ahemedabad HighwayMillennium Development Goals 3 tug gender equality and empower womenTo make the women economically independent, around 1,058 women have been trained in utility items, manufacturing food products and, beautician courses, sewingEducationThe root of poverty often lies in illiteracy. Social infrastructure like education is as important as physical infrastructure, not only for sustaining high growth but also for enhancing welfare.Education Facts About India little than half of Indias children between the age 6 and 14 go to schoolA little over one-third of all children who enroll in grade one reach grade eightChildren aged 6 14 years do not attend school, the count of which is atleast 35 million52% of girls in the age group of 5 to 9 years are illiterate53% of habitation has a simple school20% of habitation has a secondary schoolIn nearly 60% of schools, not more than one or two teachers are there to teach Classes I to VThe reasons for leaving given by 3 in every four drop-outs are need to work to support their families, little interest in studies and high bell of private educationContribution of Tata Motors towards improving education through infrastructural development for promoting schooling among the villagers and through upgradation of educational facilities like building computer laboratories, sports ground, etc. and organising training to teachers programmes to better the quality of education.Alignment to Millenniu m Development GoalsImpact in 2007-08Millennium Development Goals 1Achieve universal uncreated educationFrom over 25 villages, infrastructure was improved in 13 schools, promoting high education for 2,000 children.From across 33 schools, Shiksha Prasar Kendra, a Tata Motors society at Jamshedpur, supported 18,000 students of which 7,500 are girlsQuality of education improvedIn 4 schools Teachers training programme was conductedWith participation from over 4,300 students, extra-curricular activities was organised in 31 schoolsIn West Bengal at Beraberi High School, Singur, computer labratory was built375 students were awarded with scholarships for higher studies milieuClimate Change is the environmental issue facing the world today, which is any long-term significant change in the average survive experienced by a given region.Facts on EnvironmentReports reason by the Intergovernmental Panel on Climate Change (IPCC) areSince the mid-20th century most of the observed increase in glob ally averaged temperatures is very likely due to the observed increase in anthropogenic unfledgedhouse mess up concentrations.From new estimates of the combined anthropogenic forcing due to greenhouse gases, land control surface changes and aerosols, it is likely that human activities have exerted a substantial net thawing influence on climate since 1750.Anthropogenic aerosols produce a net negative radiative forcing (cooling influence) with a greater magnitude in the Northern hemisphere than in the Southern HemisphereThe IPCC, which represents consensus in the scientific community, defines extremely likely, virtually certain, very likely, and as indicating probabilities greater than 90%, 95%, and 99%, respectively.Tata Group places a special emphasis on environmental and ecological issues in view of the threat to environment. The Groups efforts to refrain and regenerate environment find bearing in the slew of projects and programmes it has undertaken in and around its facil ities and operations. In this context a focus area for the group is the climate change crisis. Tata Motors beliefs on sustainability have led to a corporate policy that emphasises environment preservation, the Company works on projects that include reducing effluents and emissions, maintaining local ecologies, repairing green cover and improving long term corporate sustainability.Alignment to Millennium Development Goals and Bharat Nirman tushImpact in 2007-08Millennium Development Goals 7 Ensure environment sustainablityWith an 80% survival rate, over 175,242 saplings have been planted.To promote use of environment-friendly practices smoke-free chullahs has been constructed. Agricultural training was given to minimize the use of environmentally barbarian methods and materials. Provide awareness camps on environment related issues.Bharat Nirman Target 10 million hectares of additional irrigarion capacity to be created by 2009Check dams and community irrigation wells have been con structed at villages near Pune, improved irrigation to augmenting incomes of families. In Jamshedpur, in over 152 acres tree plantation has extensively been carried out and 85 acres of land has been brought under irrigationOther CSR ObjectivesSumant Moolgaokar Development FoundationSumant Moolgaokar Development Foundation (SMDF) has been founded in memory of our ex-chairman Late Shri Sumant Moolgaokar with a view to carry on his exemplary work in rural development.Tata Steel has evolved, over the years, an encompassing culture of social responsibility that not only sustains but also enriches the lives of the communities it supports.The companys corporate social responsibility (CSR) strategy was inspired by Jamsetji Tatas disapprobation that, In a free enterprise, the community is not just another stakeholder, but is, in fact, the very purpose of its existence. Tata Steels approach to its business has evolved from this notion and the wealth it has created is continuously returned to the people through its community initiatives.And they are following the saying of their ancestors asTata Steel CSR team was to work for the welfare of the socially and economically disadvantaged communities living in and around its areas of operation, including the mines and collieries serving the plant.The basic concept of Tata Steel Parivar originates from the century old Corporate Social business of the Company, which is aptly defined asTata steel believes that the primary purposes of the business is to improve the quality of the life. impertinent Life with a New HopeThe trueness of Tata Steel for improving the quality of life of the displaced families has led to the creation of the Tata Steel Parivar concept and each displaced family will be a member of the Tata Steel Parivar.Over the years, its initiatives have encompassed provision ofHealthcare services,Drinking water,Rain water harvesting,Tribal development,Relief and rehabilitation endeavors,Income and employment gener ation,Womens health and education,Awareness programmers on the ill-effects of drugs,Alcohol and HIV/AIDS, andPatronage to sports and cultural activities.Achievements of TATA Groups CSRTata Steels Corporate Social Responsibility (CSR) initiatives have earned the steel giant the UK trade Investment (UKTI) India Business Award 2009.Besides acquiring businesses around the world, the Tata group now plans to close in the world to the Tata way of doing business. The group plans to take overseas the Tata trusts and all the community work that it does as part of its international corporate social responsibility.Tatas go-ahead to strengthen the fabric of India has manifested itself in multiple ways. A crucial particle of the Tata idea of nation building was, and remains, the creation and sustaining of exceptional institutions of learning, research, knowledge and skilful capital. It had created a land markin educational sector and environmental sector, this can be seen asTATA GROUP is boo mining in every sector whether it is business or corporate social responsibility becauseTATAS Commitment to the EnvironmentThe Tata ethos places a special emphasis on environmental and ecological issues. Its efforts to preserve and regenerate the environment find expression in the slew of projects and programmers it has undertaken in and around its facilities and operations. A focus area, in this context, is the climate change crisis.Tata companies work on projects that include repairing green cover, reducing effluents and emissions, maintaining local ecologies and improving long term corporateThe Tata group has a set of explicit guidelines on environmental and ecological issues, and a broad range of policies aimed at lot Tata companies protect, conserve and restore our natural resources.The Three Pillars of Sustainability 2020Adapting to New Markets Internal SustainabilityJamsetji Tata, the move over of the Tata Group, predicated economic success on putting the community first an d drop patiently in social initiatives 140 years ago. Till date, this strategy has enabled Tata to excel in India. A big reason for this is the brand erudition that Tata enjoys in India. However, brand recognition is less of a competitive advantage as Tata expands globally. Many argue that given the current heightened pace of globalisation and change in technology, Tatas tenet of investing in long-term social initiatives threatens its short-term competitiveness.The first challenge that Tata essential address is to align its existing Corporate Social Responsibility policies, both internal (in regards to the treatment of its workers and green initiative) as well as external (support for surrounding communities) with the customs and challenges of the new markets in which it operates. While Tata created a synergy between Corporate Social Responsibility and profits in India, it must recognize that, going forward, no one-size-fits-all Corporate Social Responsibility strategy exists.In order to facilitate a more effective alignment of local concerns with Tatas global Corporate Social Responsibility efforts, we offer up setting up a New Markets Corporate Social Responsibility Committee under the TCCI that will be tasked with collaborating with local executives, as well as civic and governmental leaders to identify and drive social initiatives that will best benefit the communities in the new markets that Tata operates in. As the Tata Groups operations grow physically segregated, it becomes more unenviable to align activities with their values and purpose. To ensure this, we propose that the voluntary Tata Index be made mandatory and moved under the TQMS group. To ensure fairness across companies that have different levels of operations within and outside India, the New Markets Corporate Social Responsibility Committee will be responsible for formulating the New Markets Multiplier Factor, which will normalize the Tata Index to a common denominator for all group c ompanies.The next 10 years will be critical in the evolution of Tata as a global brand, and these steps will ensure that domestic operations support the continued growth of Tatas global brand and its reflection of leadership in the field of corporate social responsibility.Stepping it up a Notch Evaluating Product Lifecycle Impact on conjunctionThroughout its history, the Tata group has been considered a poster child of ideal corporate citizenship throughout India. As Tata continues to expand globally, its responsibilities towards its stakeholders investors, employees, and communities are changing. If anything, they are on the rise. Tata must increasingly look beyond its own operations, and consider the impact of its products, both good and bad, on not just the groups direct shareholders, but on the society as a whole. This focus on stakeholders will lead to a sustainable competitive advantage and increased profits both.To this we propose a Product Lifecycle Impact Metric (Exhibi t 3). This metric will value the projected impact of the Tata Groups products and services over their expected lifetimes. While taking the positive impact of the products and services (such as increased customer productivity, supra average fuel mileage, more affordable products etc.) into consideration, this metric will also account for the negative impacts on society (such as increased affair clogging, environmental effects etc.). While an exact measurement would be unrealistic to obtain, by working within a structured framework, and with the input of social and civic leaders, Tata could effectively estimate these impacts across their various industries.We are aware that certain businesses or products, though highly profitable, are more given over to have higher negative impacts on society. For instance, while some concerns regarding the Nano have already been mentioned, one would be hard pressed to find many negative lifecycle impacts of the watches manufactured by Titan Indus tries (besides the manufacturing, shipping, and eventual dispos