Brand Lifetime and Obsolescence Essay Example | Topics and Well Written Essays - 750 words

Brand lifespan and Obsolescence - Essay ExampleBrand Lifetime and ObsolescenceWhat doesnt die is the heritage of a brand specifically when it was never known for wrong reasons beforehand the obsolescence. Hence, if a brand is obsolete (i.e., forgotten by hoi polloi after the corresponding products become obsolete), it drop be revived later by carrying out retro-branding by making people recall the elderly heritage of the brand and then link new offerings with the brand along with power sentences like the leader is back with new promises (Brown and Kozinets et al. 2003). However, what is important for revival of brands is that they should not remain obsolete across generations such that the people that loved them are no longer alive in the world. The only value of such brands may be their archaeological value whereby their products may be purchased as antiques.We can imagine what would had happened to Ford if they were to detain with their Model T in todays world of flashy & s tylish cars and to Sony if they were to continue with their Walkman in todays world of digital entertainment. These brands have survived due to their continuous innovations and launch of new products maintaining the by competencies and developing new competencies. Brands do become obsolete if new innovations & products are not launched for prolonged periods and alive products & services become obsolete due to the competition killing them through the creative destruction process.