Healthcare Marketing Essay Example | Topics and Well Written Essays - 1750 words

Healthcare Marketing - Essay Example This paper outlines the marketing plan of Adalp Insurance Medical Agencies. This paper analyzes the target market of the agency, and the products that the agency offers. This paper gives out the SWOT analysis of the organization, but in different sections. This paper will also identify the marketing and financial goals of the organization, and how the organization intends to achieve these goals. This plan will also give out the methods in which the organization needs to follow for purposes of ensuring that it fully implements its marketing strategy. Introduction: Health care marketing is a new strategy in public health that uses the traditional principles of marketing, as well as the science based strategies of marketing for purposes of preventing diseases, and promoting health. It is through health care marketing that various advances in medicine are made known to the public. It is also through health care marketing that the public gets to know the various medical services that an i nstitution offers, such as health care insurance and circumcision services. This is a health care marketing plan for Adalp Insurance Medical Agency. The company offers medical insurance services to the poor, and mostly patients who are admitted into the hospital. The diseases that the insurance policy of the company covers are all manner of chronic diseases. This includes diabetes and cancer. Market Analysis: This section provides information on the organizational and product overview of Adalp Insurance Agency. This section explains the various insurance policies that the agency offers. It also identifies the strengths and weaknesses of the agency. This section also explains in detail the target market for the Insurance agency. This section also explains the target market for the insurance agency. The target markets for the services of the insurance agency are the poor and the rich. i. Organization and Product Overview. The company offers insurance policies on all manner of chronic diseases, and this includes diabetes, all types of cancer and HIV AIDS. There are two main types of insurance policies that the organization offers, and they include the high end insurance policy, and the low end insurance policy. The high end insurance policy has two sections. The first section covers children, while the second section covers adults. This policy covers all manner of chronic diseases, and it is very expensive, since it offers specialized treatment. The second type of policy that the agency offers is the low end insurance policy. This policy only offers insurance medical cover to certain chronic diseases, such as diabetes. It does not cover the treatment of cancer, and it is only available to adults. In order to offer these services in an efficient and effective manner, Adalp Insurance Company liaises with the following public hospitals, Cleveland clinic, National Institute of Health, Mayo clinic, and John Hopkins institute of health. In case of a health issue, the a gency would pay the down payment for the treatment of its customers to these institutions. The agency will also carter for all the accommodation costs of its customers, in case they are not able to easily access these medical institutions. ii. Organizational strengths and weaknesses. One of the major strengths of Adalp Medical Insurance agency lies on its diverse workforce, and products. The company has Asians, African American and Caucasians working in it. On this basis, they are able to

Implications of Health Economic Concepts for Healthcare Research Paper

Implications of Health Economic Concepts for Healthcare - Research Paper Example They consist of the following; barriers to entry, asymmetric information, comprehensive government intervention, externalities, and intractable uncertainty in various dimensions, as well as presence of third party agents (Fuchs, 2011). The paper will discuss five economic concepts in healthcare economics. The study would also highlight the benefits of learning about health economics in relation to government and private sectors, government involvement in healthcare economics, financing, and delivery. Additionally, the paper will also discuss why health care professionals and decision makers need to value health economics. The health care professionals and decision makers need to comprehend the value of health economics, since health economists evaluate many kinds of financial information such as charges, costs, and expenditures. Furthermore, they also need to comprehend that main aim of health care economists is to offer information to the decision-makers so that the choices that they make, maximize the health benefits to the population. Health economics is concerned with saving cash while enhancing the level and distribution of population health with the available resources (Shepard and Thompson, 2012). Due to the complex nature of the health care industry, more effort needs to be done to further develop and standardize the concepts related to health economics. Health economics is considered as an integral part of health management from the peripheral level to the apex referral hospitals. The health care sector is characterized by extensive government intervention, ranging from operational licenses of the doctors and the regulations on service delivery. According to Alastair et al. (2010), the public sector involvements in medical care include social justice, redistribution, prevention of monopolies, and public goods. Social justice is applicable to situations where offering of health services to one

How can globalisation processes help alleviate poverty Essay

How can globalisation processes help alleviate poverty - Essay Example It was noted that prior to the two agreements most country’s trade has been stifled by unfair tariff and trade restriction imposed by countries due to their adherence to their contractual obligation to the first countries they have been trading with at the onset. WTO and GATT mandate that all signatory countries adhere to the Most Favoured Nation principle, wherein what is conferred to one country as a trade incentive should similarly be given to another country (United Nations Conference on Trade and Development, 2004). This in itself levelled the playing field for all nations big or small in terms of international trade. Globalisation processes not only includes tangible items for trade it can also be in the form of service. Outsourcing of processes is normally conducted by companies in order for them to save on operation cost. To illustrate: It does not make sense for an organization to maintain its own telephone based customer care department manned twenty four seven since the demand or volume is unpredictable over the course of a twenty four hour day. The same is true for organization that requires the services of telephone based campaigners. I. Historical Background Global trade is not a new concept as chronicles of early trade relations between nations occurred in the first century when the Romans bartered riches for spices with the Indians. Similar exchange transpired in West Asia trading silk for spices. Barter was the medium of transaction between nations until the middle ages when the first paper money was developed by the Sung Dynasty as the legal tender to gain access to market rights and trading privileges. Accordingly, the first recorded trading company, The Dutch East India Trading Company, was then established in 1602 until its demise in 1799 due to bankruptcy (Maps of World , 1999). The importance of trade between nations was well received even by Napoleon III where an initiative known as the Free Trade Agreement (FTA) was executed betw een France and Britain which ended in 1860. On the other side of the globe in1868, Japanese Meiji Restoration introduced industrial development through free trade. As trade expanded between industrial nations, its leaders in 1946 institutionalized standards to govern commercial and financial relations known as the Bretton Woods System which was peddled to promote lasting peace between independent states as well as to avert financial crisis from happening (Maps of World, 1999). Global trading strengthened further in 1949 when a multilateral agreement between nations known as the General Agreement on Tariffs and Trade (GATT) was founded by twenty three countries. This has set forth trade regulations and standards such as reduction of tariffs and other trade barriers was concurred in by more than one hundred (100) countries. The role of the GATT as an international organization was bolstered when negotiations for the creation of an International Trade Organization (ITO) failed to mater ialize (Bossche, 2005). Thus, GATT continued to discharge its functions by conducting rounds of discussion which included, among others, reduction of tariff and trade barriers; and liberalization of trade affecting wider range of fields such as services, capital, intellectual property, textiles and agriculture. The

The Primary Function of Human Resource Management Term Paper

The Primary Function of Human Resource Management - Term Paper Example Programs such as those that rotate employees between different kinds of units within the organization and those that encourage directed learning as well as promoting inter-agency communication across the entire company are being increasingly viewed as having paramount importance. Furthermore, Human Resource department must develop a system of recognition and reward for the staff in regards to their contributions to the agency. While there is still some truth to the image of the HR department as keeping track of birthdays and other events for the betterment of the morale of the staff, HR is now developing into a much more sophisticated part of the overall business network. In fact there is bound to eventually be a complete split between the duties of the â€Å"file clerk† aspect and the duties of the director of the department. †¦the Society for HR Management (SHRM) Global Forum report on "The Maturing Profession of Human Resources Worldwide" (2004) showed that over half ( 54.8%) of HR professionals say the most frequently encountered obstacle to career advancement is HR's not being held in high esteem by the organization. One thing is certain, HR is evolving and the profession will either be driven reactively by external changes or will more proactively define its own future. (Vosburgh, 2007, p. Talent, for lack of a better term, is one of the most strategic parts that HR is playing in the current business model. â€Å"Talentship† is a term being used to describe this new paradigm in the creation.... One of the first steps in bringing HR into a more productive and strategic part of the business model is to make the same type of paradigm shift in separation of functions. While many HR professionals today still struggle to get a seat at the business table, the HR profession in the future should continue to evolve and take more responsibility for overall organizational effectiveness. To do this the HR professional will need to become better at utilizing systems thinking and systems measurement. (Jamrog, and Overholt, 2004, p. 54) Talent, for lack of a better term, is one of the most strategic parts that HR is playing in the current business model. â€Å"Talentship† is a term being used to describe this new paradigm in the creation of a more far-reaching strategy for Human Resource Planning. Similar to the roles between finance and marketing, HR is now also being asked to help companies’ research and locate another critical component, the market for talent. Using the sa me analogy, a company cannot succeed if their finance and accounting team is not successfully pared with their sales and marketing team. In fact over time there have been regulatory and best practice applications that have helped to further cement this finance-marketing relationship. However, in HR the guidelines are a little fuzzier, and in fact are usually only to be found in individual policies and procedures and certainly in some academic and business journals. â€Å"Organizational decision processes and tools employed in the talent market are far less mature and refined than those used in finance or marketing† (Boudreau, 2005, p. 18). Now more than ever companies need professional practices in place in order to align their business needs with greater

Case Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Case Analysis - Essay Example m, and CollegeWikis.com—hope to come in.† (Facebook Faces Up, 2008) Facebook has increased it user base by opening admission to all: â€Å"In June, 11.5 million of the individual visitors to the site were 35 or older, more than double the number a year before, according to market researcher ComScore Media Metrix† (Facebook Faces Up, 2008). Now at 33 Million subscribers total Facebook’s worth has been estimated between 1 and 4 billion dollars. However the increase in size has contributed to more site downtime and possible problems with security that are slowly being addressed. In analyzing Facebook’s position in the marketplace, as table 1 on the next page shows, there are some key factors for the company as well as its competition to be explored. Facebook is the number two site for all social networking website as of April 2008. While MySpace is certainly dominating the field it has not grown as dramatically as Facebook has done. More recent numbers, as stated above, have put Facebook even closer with 33 million subscribers since opening its doors to all users in May. Furthermore, according to most reports, the college age users that have currently been using Facebook do not seem to be switching services any time soon. While other companies are attempting to fill the college niche market, they have not successfully created an easier to use platform with as much Web presence as Facebook. However, as this table reveals and many analysts agree with, LinkedIn is quickly increasing its user base and with some changes in its website structure and presence, may soon represent some valid competition for both Facebook and MySpace. While Facebook is certainly growing by leaps and bounds it may be time to consider partnering with other companies whose infrastructures have proven successful and who may assist FaceBook with the challenge of growth and security that it currently faces. Recent refusal to partner with Googel, Yahoo1 and others may only be

Review of the imperial peace democracy, force and globalization Essay

Review of the imperial peace democracy, force and globalization - Essay Example In 1980s the focus was really placed on the state resulting in â€Å"a rigid boundary between the pacific nature of inter-liberal state relations and the warlike nature of liberal–non-liberal state relations.† (MacMillan, 1993) The view on this problem changed when more researchers started to relate it with the process of globalization. Statistical world of internal state politics was substituted by concepts in motion which highlight the dynamic nature of the relations between democracy and war. From the globalization perspective the international system is viewed as a whole divided into discrete zones with different logics of interstate relations. As the meanings of ‘democracy’ and ‘war’ cannot be really fixed, the belief that ‘democratic’ states do not start a war with one another is inadequate since the states and their political systems are subject to changes. The notions of democracy and war differ across the time and location. The relation between them is determined by historical location and social contexts in which they are embedded. As these notions are analyzed in the context of relations between sovereign territorial states in an anarchic international system, democracy and war defined in a historical and state-centric manner and globalization factor are little considered which is a serious oversight since the processes of social change related to the changing nature of democracy and war are global processes. In the majority of studies war and peace as the central problem of international relations are separated from globalization. However, the historical evolution of democracy and war is a part of broader patterns of global social change which impacts directly on the nature and meaning of democracy and war and conditions of use of the force by the states. As Barkawi & Laffey (1999) frame it â€Å"states and peoples fashion democratic claims and

Should the Government Pass a Fat Tax Article Example | Topics and Well Written Essays - 500 words

Should the Government Pass a Fat Tax - Article Example The underlining belief is that in increasing the cost of these products, individuals will be more motivated to pursue a healthy lifestyle. Still, some health activists counter that such a tax is wrong-headed in that rather than imbuing individuals with a sense of personal responsibility, it attempts to arbitrarily enforce healthy living. This essay considers the nature of the fat tax, arguing that in terms of the current social climate such a tax is justified.   In considering the nature of a fat tax it’s necessary to consider whether there is a legitimate connection between increased food costs and their reduced consumption. A recent research article conducted by the University of Minnesota titled ‘Pricing Effects on Food Choices’ investigated this connection (French 2003). This report indicated that there was a significant connection between increased food prices and the reduced consumption of these foods. Consider French (2003) when she writes,   Compared w ith usual price conditions, price reductions resulted in a four-fold increase in fresh fruit sales and a two-fold increase in baby carrot sales. Both studies demonstrate that price reductions are an effective strategy to increase the purchase of more healthful foods in community-based settings such as work sites and schools.In these regards, the study indicates that in increasing the cost of high-calorie food there was a corresponding increase in the purchase of healthier food options.